Our CEO's Take on Joining an Accelerator

February 05, 2015

Check out the article here.


"Out of the hundreds of companies that applied to the 2014 class of the Techstars R/GA Accelerator, they chose mine. I still remember the day the call came that startup founders dream about. I immediately began to imagine how my startup would benefit from the attention, connections, and money we would attract on Demo Day.

When I stopped dreaming, I realized that I had two weeks to pack up my life and my business and move to NYC from Orlando.


Step One: Identify What Doesn’t Scale

I had been running FreedomAudio (formerly FRESHeTECH) in Florida since 2013. We design and sell portable outdoor smart speakers. We built up a great team, were selling thousands of products a month online, and worked out of a beautiful 1300 sq ft office in a prime downtown Orlando location.

But our ambitions were growing beyond our current structure. We were handling fulfillment, customer service, returns, and inventory management manually. As I restructured my team to focus on developing our new product during the R/GA accelerator, I knew these manual processes wouldn’t be sustainable."